loss leader

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Houck added that bottomless mimosas are considered a "loss leader" or "an item sold at a loss with the goal of getting diners to spend more on other items."

From Salon

In the past, big-box stores could treat pharmacies as loss leaders and make up that revenue with sales of other goods.

From Washington Post

No one has yet aggregated enough developers, or enough consumers, to make it much more than a loss leader for future products.

From The Verge

Historically the space program has served as a kind of loss leader, drawing people into science who wind up creating new semiconductor chips or inventing new ways to image the brain.

From New York Times

It turned the event into a loss leader for the network.

From Los Angeles Times