loss leader
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
The supermarkets that usually sell gasoline as a loss leader to pull in customers are also furious.
From Barron's ● Sep. 16, 2026
Yesterday’s loss leader, the Dow industrials, notched a gain of 0.7%, or 385 points.
From The Wall Street Journal ● Jul. 21, 2026
A loss leader and a billboard food for nearly every casino on the Strip, prime rib became the perfect dish for a town branding itself as the vacationland of middle-class luxury.
From Seattle Times ● Dec. 25, 2023
It admitted that the dress was a "loss leader", simply designed to draw people in to its website although the firm would not make any money from it.
From BBC ● Oct. 3, 2023
I just have to write the truck off as a short-term loss leader, because when it comes down to it, I’m no longer in a position to negotiate.
From "Dry" by Neal Shusterman and Jarrod Shusterman
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