inn

Right now, this stretch of the highway “is a great place to cycle,” said Diane Ramey, whose family owns the inn.

And plenty of themed merchandise — ranging from the typical stickers, hats and mugs to ultra-specific items like bath salts with branding from Lorelai’s inn — was available for purchase.

This week, the builders placed the uppermost beam on the 12-story inn set to be completed next September, in time for Super Bowl 61 scheduled to happen the following February at SoFi.

The George Hotel had been an old Jacobean coaching inn where Shakespeare's plays would have been performed, and it had been an "astonishingly authentic venue" to put on the plays.

Plenty of motels have moved from budget to boutique, often renaming themselves as inns, lodges or hotels and capitalizing on their vintage looks.