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| Main Entry: | |
| Part of Speech: | noun |
| Definition: | extensive publicity |
| Synonyms: | advertising, buildup, plugging, promotion |
| Antonyms: | secrecy |
| Main Entry: | buildup |
| Part of Speech: | noun |
| Definition: | development; accumulation |
| Synonyms: | accretion, advertising, enlargement, escalation, expansion, gain, growth, heap, hype, increase, load, mass, plug, promotion, publicity, puff, stack, stockpile, store |
| Antonyms: | decrease, destruction, reduction |
| Main Entry: | hyperbole |
| Part of Speech: | noun |
| Definition: | exaggeration |
| Synonyms: | PR, amplification, big talk, coloring, distortion, embellishment, embroidering, enlargement, hype*, laying it on thick, magnification, metaphor, mountain out of molehill, overstatement, tall talk |
| Antonyms: | understatement |
* = informal/non-formal usage
| Main Entry: | limelight |
| Part of Speech: | noun |
| Definition: | public attention |
| Synonyms: | eminence, exposure, fifteen minutes of fame, focus of attention, glare, hype*, media attention, photo opportunity, prominence, public eye, public interest, public notice, public recognition, renown, spotlight |
| Antonyms: | obscurity |
* = informal/non-formal usage
| Main Entry: | plug |
| Part of Speech: | noun |
| Definition: | publicity |
| Synonyms: | advertisement, blurb, good word, hype*, mention, push*, write-up |
* = informal/non-formal usage
| Main Entry: | promotion |
| Part of Speech: | noun |
| Definition: | publicity |
| Synonyms: | PR, advertising, advertising campaign, ballyhoo, blurb, buildup, hard sell, hoopla*, hype*, notice, pitch, pizzazz*, plug*, press*, press-agentry, promo, propaganda, public relations, publicity, puff, puffery, pushing, squib |
| Antonyms: | silence |
* = informal/non-formal usage
| Main Entry: | propaganda |
| Part of Speech: | noun |
| Definition: | information that is designed to mislead or persuade |
| Synonyms: | advertising, agitprop, announcement, brainwashing, disinformation, doctrine, evangelism, handout, hogwash, hype*, implantation, inculcation, indoctrination, newspeak, promotion, promulgation, proselytism, publication, publicity |
| Antonyms: | truth |
* = informal/non-formal usage
| Main Entry: | publicity |
| Part of Speech: | noun |
| Definition: | promotion of something, someone |
| Synonyms: | PR, advertising, announcement, announcing, attention, ballyhoo, big noise, billing, blurb, boost*, broadcasting, build-up, clout*, commercial, currency, distribution, fame, handout, hoopla*, hype*, ink, limelight, noise*, notoriety, pitch, plug*, press, press-agentry, promo, promulgation, propaganda, public notice, public relations, puff, puffery, pushing, release, report, réclame, scratch*, spotlight*, spread, write-up |
| Antonyms: | secret |
* = informal/non-formal usage
| Main Entry: | puff |
| Part of Speech: | noun |
| Definition: | advertisement |
| Synonyms: | advertising, blurb, boost*, buildup, commendation, favorable mention, good word, hype*, laudation, plug*, praise, press-agentry, promo, promotion, publicity, puffery, push*, sales talk, write-up |
* = informal/non-formal usage
Roget's 21st Century Thesaurus, Third Edition
Copyright © 2013 by the Philip Lief Group.
Cite This Source
Roget's 21st Century Thesaurus, Third Edition
Copyright © 2013 by the Philip Lief Group.
Cite This Source
Copyright © 2013 Dictionary.com, LLC. All rights reserved.
