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| Main Entry: | |
| Part of Speech: | noun |
| Definition: | insistent marketing |
| Synonyms: | cold call, high-pressure salesmanship |
| Notes: | hard sell implies an aggressive approach toward a potential buyer; soft sell is a more subtle, suggestive approach |
| Antonyms: | soft sell |
| Main Entry: | advertising |
| Part of Speech: | noun |
| Definition: | public notice of sale; notices to increase consumer desire |
| Synonyms: | PR, announcement, announcing, ballyhoo, billing, blasting, broadcasting, buildup, displaying, exhibiting, exhibition, exposition, hard sell, hoopla*, hype*, pitch, plug, posting, proclamation, promo, promoting, promotion, publicity, puff, screamer, spread, squib |
* = informal/non-formal usage
| Main Entry: | aggressive |
| Part of Speech: | adjective |
| Definition: | assertive |
| Synonyms: | assertory, bold, brassy, cheeky*, cocky*, come on, domineering, dynamic, energetic, enterprising, flip*, forceful, fresh*, get up and go, go after, hard sell, imperious, masterful, militant, nervy, pushing, pushy, sassy, shooting from the hip, smart alecky, smart*, strenuous, tough, vigorous, zealous |
| Antonyms: | complaisant, laid-back |
* = informal/non-formal usage
| Main Entry: | inducement |
| Part of Speech: | noun |
| Definition: | incentive, motive |
| Synonyms: | attraction, bait, brainwash*, carrot, cause, come-on, con*, consideration, desire, encouragement, hard sell, hook*, impulse, incitement, influence, leader, lure, reward, snow job, soft soap, spur, stimulus, sweet talk, temptation, twist, urge |
| Notes: | the temporal orientation of incentive is toward the future; that of inducement is toward the past |
| Antonyms: | discouragement, disincentive, hindrance, prevention |
* = informal/non-formal usage
| Main Entry: | lobby |
| Part of Speech: | verb |
| Definition: | press for political action |
| Synonyms: | advance, affect, alter, bill, billboard, boost, bring pressure to bear, build up, campaign for, change, drum, exert influence, further, hard sell, high pressure, hype*, induce, influence, make a pitch for, modify, persuade, pitch, plug, politick, press, pressure, procure, promote, pull strings, push, put pressure on, request, sell, sell on, soft-sell, soft-soap, solicit, solicit votes, splash, spot, sway, sweet-talk, thump, urge |
* = informal/non-formal usage
| Main Entry: | persuasion |
| Part of Speech: | noun |
| Definition: | influencing to do, believe |
| Synonyms: | alignment, alluring, arm-twist, blandishment, brainwashing, cajolery, cogency, con*, conversion, enticement, exhortation, force, goose, hard sell, hook*, inducement, inveiglement, persuasiveness, potency, power, promote, pull*, seduction, sell*, snow job, soft soap, squeeze*, sweet talk, wheedling, winning over, working over |
| Antonyms: | discouragement, dissuasion, hindrance, prevention |
* = informal/non-formal usage
| Main Entry: | promotion |
| Part of Speech: | noun |
| Definition: | publicity |
| Synonyms: | PR, advertising, advertising campaign, ballyhoo, blurb, buildup, hard sell, hoopla*, hype*, notice, pitch, pizzazz*, plug*, press*, press-agentry, promo, propaganda, public relations, publicity, puff, puffery, pushing, squib |
| Antonyms: | silence |
* = informal/non-formal usage
| Main Entry: | publicize |
| Part of Speech: | verb |
| Definition: | make widely known; promote |
| Synonyms: | advance, advertise, announce, bill, billboard, boost*, broadcast, build up*, cry, drum, extol, hard sell, headline, hype*, immortalize, make a pitch for, pitch, play up, plug*, press-agent, promulgate, propagandize, puff, push, put on the map, skywrite, soft-sell, splash, spot*, spotlight*, spread, tout, trumpet, write up |
| Antonyms: | conceal, hide, secret |
* = informal/non-formal usage
| Main Entry: | cold call |
| Part of Speech: | noun |
| Definition: | unsolicited call |
| Synonyms: | hard sell, sales call, spam, spit |
Roget's 21st Century Thesaurus, Third Edition
Copyright © 2013 by the Philip Lief Group.
Cite This Source
Copyright © 2013 by the Philip Lief Group.
Cite This Source
Copyright © 2013 Dictionary.com, LLC. All rights reserved.
