hard sell

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

In a world where investors are increasingly only interested in artificial intelligence and little else, even retail winners can be a hard sell: Better prospects still often translate into worse stock performance.

From Barron's • Jun. 4, 2026

You should be skeptical of companies making a hard sell.

From MarketWatch • Apr. 30, 2026

She said the war was a "hard" sell to the Israeli public because there had been no regime change in Iran, the Iranians still had enriched uranium, and the Iranian missile threat remained.

From BBC • Apr. 8, 2026

It was a hard sell for then-President Lyndon Johnson, who had to convince Americans that their money was still worth something even if it was essentially worthless as metal.

From The Wall Street Journal • Nov. 9, 2025

That was as far as the hard sell went.

From "Middlesex: A Novel" by Jeffrey Eugenides