hard drink

In 2018, Coca-Cola dipped a toe in the market when it introduced Lemon-Dou in Japan, the first hard drink among its brands since the 1980s.

"Like, 'I should be allowed to have a hard drink at the end of a hard day.' It's not rebellious. It's not escapism. It's part of 'being a man.'"

By comparison, hard drinks like whiskey, gin, and rum have around 40 percent alcoholic content, which translates to an 80-proof drink.

Playboy soon became forbidden fruit for teenagers and a bible for men with time and money, primed for the magazine’s prescribed evenings of dimmed lights, hard drinks, soft jazz, deep thoughts and deeper desires.

That means that frustrated fliers can order vodka, whiskey, gin and other hard drinks on those flights in addition to the beer and wine that was previously offered free of charge.