guru

Incidentally, one big name has already thrown her hat in the ring: Lifestyle guru Martha Stewart took to social media after the couple's engagement announcement to offer up her services.

Polling guru Prof Sir John Curtice has said the party "poses a significant threat to the Conservatives and Labour's prospects at Holyrood too".

It was then that she happened across a glamorous spiritual guru.

McGraw, once a practicing psychologist, became a self-help guru propelled to fame by Oprah Winfrey, who hired him to help prepare her for a libel case brought by the Texas Beef Group in 1996.

When asked about how religion fitted into his tactics, former Labour spin guru Alastair Campbell famously said "we don't do God".