gratification

“It makes us feel good. It’s visibly different. It’s instant gratification.”

Furthermore, the Trumpian theory of power and the political conclusions it supports create a mutual feedback loop of reinforcement and gratification.

Friends of Big Bear Valley had been issuing warnings ahead of Independence Day, saying it was opposed to a local fireworks that would result in “devastation created for 30 minutes of instant gratification.”

Average viewers on social media are also chasing that same gratification when they make memes or posts that become popular, and they are often incentivised to be critical, he says.

The slow, shared summer ritual of rewatching is replaced by instant gratification and infinite options.