grassroots

Soccer Foundation, which has invested more than $100 million at the grassroots level, impacting nearly 100 million kids.

We really tapped into the grassroots, door-knocking efforts here, and I was out almost every day.

The president and his aides valued Kirk's political antenna for the grassroots of the Make America Great Again movement.

She tells the BBC that she believes that "lasting impact for women's mental health comes from investing in grassroots, community-led organisations that provide safe spaces, psychosocial care, and practical opportunities for education and income".

"Rugby is not in a particularly great spot at the moment in terms of grassroots, finances, debt that's within the clubs," says North.