grassroots

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

But it does let marketers test products in the wild, conduct grassroots consumer research and speak precisely to a ready-made target audience, proponents say.

From The Wall Street Journal • Apr. 13, 2026

In each region he visited, Magyar energized a budding grassroots campaign by urging Hungarians to start organizing “citizen circles” made up of Tisza volunteers pushing for change.

From The Wall Street Journal • Apr. 13, 2026

He also encouraged comedy to "explore" whether it can introduce a voluntary ticket levy similar to music, which sees larger venues reinvest in the grassroots.

From BBC • Apr. 4, 2026

He emphasised building a new system rooted in sovereignty, patriotism and revolutionary mobilisation, with traditional leaders and grassroots structures playing a central role.

From BBC • Apr. 3, 2026

Fully committing to a vision of racial justice that includes grassroots, bottom-up advocacy on behalf of “all of us” will require a major reconsideration of priorities, staffing, strategies, and messages.

From "The New Jim Crow" by Michelle Alexander