gimmick

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

That was the gimmick, the talked-about secret to McDonald’s growing success: 15-cent hamburgers, 19-cent cheeseburgers, 10-cent fries, 20-cent milkshakes, ready for your arrival.

From The Wall Street Journal • Mar. 20, 2026

Indeed, even without its central gimmick, “Company Retreat” would still make a decent sitcom; there are funny characters speaking funny lines; there’s some good slapstick.

From Los Angeles Times • Mar. 19, 2026

But serious kudos to Kalshi for this marketing gimmick.

From MarketWatch • Mar. 18, 2026

Perhaps the only gimmick is the 'rope-a-dope' mind games.

From BBC • Mar. 6, 2026

And it does not matter what the gimmick is.

From "The Fire Next Time" by James Baldwin