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Showing results for gimmick. Search instead for gimmickin.
Definitions

gimmick

[gim-ik] / ˈgɪm ɪk /
NOUN
contrived object; scheme
Synonyms
STRONGEST
artifice device fun gadget gizmo instrument maneuver method ploy ruse stratagem stunt trick
STRONG
aid apparatus catch concern counterfeit deceit dodge fake feint fixture gambit game imposture jest means secret shift sport widget wile
Antonyms
STRONGEST
frankness honesty
STRONG
reality truth

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Not as a gimmick to please the King.

From Los Angeles Times • Mar. 28, 2026

But serious kudos to Kalshi for this marketing gimmick.

From MarketWatch • Mar. 18, 2026

The backlash on social media was harsh, with many viewers calling the gimmick crass, disrespectful to the nominees and even dystopian.

From The Wall Street Journal • Mar. 12, 2026

Perhaps the only gimmick is the 'rope-a-dope' mind games.

From BBC • Mar. 6, 2026

And it does not matter what the gimmick is.

From "The Fire Next Time" by James Baldwin

From Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.