gimmick

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

But serious kudos to Kalshi for this marketing gimmick.

From MarketWatch • Mar. 18, 2026

Perhaps the only gimmick is the 'rope-a-dope' mind games.

From BBC • Mar. 6, 2026

"It's not just a gimmick, he buys into what the club means and what it means to the wider city," Swansea chief executive Tom Gorringe told BBC Wales.

From Barron's • Feb. 25, 2026

The only effective counter-programming gimmick against the Super Bowl halftime show came in 1992.

From Los Angeles Times • Feb. 6, 2026

The idea at the research lab in Workingham was something of a gimmick, a “media event” designed to show some of the emerging research.

From "A Deadly Wandering: A Mystery, a Landmark Investigation, and the Astonishing Science of Attention in the Digital Age" by Matt Richtel