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Definitions

gimmick

[gim-ik] / ˈgɪm ɪk /


Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

“No gimmicks — just smart repositioning of assets that creates a lot of flexibility going forward,” he said.

From MarketWatch

The actors became internet darlings, taking part in publicity gimmicks usually reserved for movie rollouts, like Vanity Fair’s lie-detector test.

From Los Angeles Times

Getting to know teammates and coaches through slideshow presentations sounded like a gimmick, but then players including Reaves noted how easy it felt to connect as a group despite having so many new pieces.

From Los Angeles Times

City AM's Adam Bloodworth concluded that the show at its core "is actually a fairly analogue musical experience", which sustains its quality "without relying on particularly viral moments, gimmicks or tricks".

From BBC

Treat the 65+ cohort as a structural, multi‐year tailwind, not a short‐term gimmick.

From Barron's