gimmick

But James Herring, CEO at brand consultancy Taylor Herring, thinks it's a tech gimmick and giving an avocado "a quick squeeze" works just as well.

In a genre obsessed with flashy gimmicks, Rodriguez sticks to the traditional corrido sound across 13 tracks, setting himself apart from the crowd with his raw vocals and prickly guitar style.

To stand out, you need a bit of a gimmick, like wearing the same red heels in every photo or taking pictures in mud.

Hogan’s gimmick of “hulking up” via crowd energy to become impervious to pain would help the 6’8 Bollea bring matches to a Hollywood ending that didn’t rely on technical wrestling ability.

The “fan cam” — turns out it’s not a kiss-cam at all, go figure — is a gimmick the band has been using for quite a while.