gimmick

First erected in the early 1960s as an advertising gimmick, these giants are rising again thanks to preservationists, kitsch aficionados and savvy entrepreneurs.

From Los Angeles Times ● Aug. 10, 2026

"If this is a gimmick, it's been a gimmick that's been lasting for over 2,000 years at this point," he said.

From Barron's ● Jul. 30, 2026

Read more: New ‘Ex-Elon’ ETFs let you avoid SpaceX and Tesla — but are they just a gimmick?

From MarketWatch ● Jul. 10, 2026

Some critics have called Your Fault: London clichéd, unnecessary and "fanfiction-like" - Variety said the first film in the trilogy was "a trashy gimmick" and a "tasteless" adaptation of "tawdry teen literature".

From BBC ● Jun. 17, 2026

Every business needed a gimmick, I suppose, and hers clearly worked if she could afford a pad like this.

From "City of the Plague God" by Sarwat Chadda

“They’re gimmicks, and the Supreme Court is not usually impressed by gimmicks.”

From Salon ● May 28, 2026

It is not simply cumbia, reggaeton, alt-pop, or urbano; it carries a shoegazing moodiness, an emotional fog that makes the genre switches feel less like gimmicks and more like memories changing shape.

From Los Angeles Times ● May 22, 2026

He has it bookmarked, and refers to it during his own process as a reminder not to get carried away with fancy gimmicks.

From The Wall Street Journal ● May 1, 2026

“No gimmicks — just smart repositioning of assets that creates a lot of flexibility going forward,” he said.

From MarketWatch ● Dec. 23, 2025

The story was so logically laid out, without the gimmicks of Penguin Island.

From "Bad Boy" by Walter Dean Myers