gimmick

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

One comic gimmick involves Appa’s superhuman grip that can subdue even the mightiest of men.

From Los Angeles Times • Mar. 27, 2026

That was the gimmick, the talked-about secret to McDonald’s growing success: 15-cent hamburgers, 19-cent cheeseburgers, 10-cent fries, 20-cent milkshakes, ready for your arrival.

From The Wall Street Journal • Mar. 20, 2026

The firms that treat prompting AI as something to become fluent in — not a gimmick or tertiary function — will win.

From MarketWatch • Feb. 25, 2026

"It's not just a gimmick, he buys into what the club means and what it means to the wider city," Swansea chief executive Tom Gorringe told BBC Wales.

From Barron's • Feb. 25, 2026

Every business needed a gimmick, I suppose, and hers clearly worked if she could afford a pad like this.

From "City of the Plague God" by Sarwat Chadda