gammon

Pulled pork has also substituted an oven-ready gammon joint.

"Gammon is fantastic. I cooked the whole thing in the air fryer, quite a big piece of gammon for 10 people, and it was absolutely delicious," she said.

Couples who fail to convince are given a bit of gammon as a consolation prize and must walk through the town behind an empty chair.

It said that alternative roasting joints had proven especially popular, with beef rib and gammon joints featuring as a centrepiece on more tables.

“Just because it's traditional to have turkey doesn't mean we have to. If you’re not bothered by it, get a cheaper cut of meat like a chicken or a gammon joint,” he says.