aversion

Behavioral finance has a name for this: loss aversion.

From MarketWatch ● Jul. 20, 2026

Editor’s note: In this Future View, students discuss young people’s risk aversion.

From The Wall Street Journal ● Jul. 7, 2026

And as the 2023 dual writers’ and actors’ strikes thinned out theatrical lineups, that aversion to uncertainty became a push for reliable and profitable hits.

From Los Angeles Times ● Jul. 1, 2026

It was also said that his aversion to the regulation of banks - and their practice of using complicated financial instruments like derivatives to insure their lending - made the problem worse.

From BBC ● Jun. 22, 2026

Indeed, not only in astronomy but in other realms of inquiry, notably mechanical technology and medicine, the ancients seem almost perverse in their aversion to stumbling on the truth.

From "Circumference" by Nicholas Nicastro

Widespread health- and Ozempic-driven aversions to carbohydrates, changing consumer tastes and concern over rising prices have led to beer volume declines for big brewers including Heineken, Anheuser-Busch InBev, Molson Coors and Constellation.

From The Wall Street Journal ● Jan. 16, 2026

He noted that, like him, she had trouble socializing and experienced sensory aversions.

From Slate ● Sep. 29, 2024

Pregnancy is often a time for food aversions and exhaustion, but for Keatley the opposite has been true.

From BBC ● Nov. 4, 2023

"I really regret the rice isn't consumed due to safety rumours, but I also understand it's hard to completely refute aversions."

From Reuters ● Mar. 9, 2023

They say around here that bellies stir up certain cravings or aversions.

From "In the Time of the Butterflies" by Julia Alvarez