fad

Traditional distillers, who like to build brands for the long-term, could invest heavily in RTDs only for the fad to pass in a few years.

From The Wall Street Journal ● Jul. 5, 2026

“If raw milk was a fad or a lie, then why would people repeatedly buy raw milk and then tell the world how they love it,” he said.

From Salon ● Jun. 22, 2026

I am disheartened by the merely contemporary and hence indifferent to every fad.

From MarketWatch ● May 13, 2026

Slate’s Ian Prasad Philbrick wrote a fine piece about how this latest fad is dicey on both policy and political grounds.

From Slate ● May 2, 2026

Kings and queens don't get to participate in the royal fad of changing their looks.

From "The Belles" by Dhonielle Clayton

We have the opposite problem — mountains of rigorous scientific evidence, drowned out by noisy advice, marketing, and fads.

From MarketWatch ● Jun. 21, 2026

Mr. Bryson’s pivotal summer is full of heroes, frauds, fads and marvels, but the reader is aware of what the revelers cannot yet imagine.

From The Wall Street Journal ● Jun. 19, 2026

And the likes of Zudio and Max have brought about the "trendification" of affordable fashion for the first time, appealing to Gen-Z and young millennial buyers, by trawling the latest fads in Paris and Milan.

From BBC ● Feb. 22, 2026

But unlike flash-in-the-pan fads, this one may have staying power.

From Slate ● Jan. 27, 2026

It’s bad enough my clothes don’t match with the latest fads, but wearing high-waters is considered social suicide in middle school.

From "Like Vanessa" by Tami Charles