fad

The move towards coolcations appears to be more than just a fad.

From BBC ● Aug. 20, 2026

And if you think they’re hype, or a silly fad, please know:

From The Wall Street Journal ● Aug. 12, 2026

“If raw milk was a fad or a lie, then why would people repeatedly buy raw milk and then tell the world how they love it,” he said.

From Salon ● Jun. 22, 2026

I am disheartened by the merely contemporary and hence indifferent to every fad.

From MarketWatch ● May 13, 2026

When trucks began to replace horses and wagons, he scoffed at the idea, labeling the trucks as a mere fad that would never last.

From "Bad Boy" by Walter Dean Myers

It would be even worse if such cultural fads could be imposed on workers without a vote.

From The Wall Street Journal ● Jun. 21, 2026

We have the opposite problem — mountains of rigorous scientific evidence, drowned out by noisy advice, marketing, and fads.

From MarketWatch ● Jun. 21, 2026

In a national food culture full of passing fads, the annual excitement generated by ramp season has endured in a way that sun-dried tomatoes or bacon-topped everything haven’t.

From The Wall Street Journal ● May 13, 2026

Some also say Americans — as in the case of previous health fads — run the risk of overdoing it.

From MarketWatch ● May 10, 2026

Any society goes through social movements or fads, in which economically useless things become valued or useful things devalued temporarily.

From "Guns, Germs, and Steel: The Fates of Human Societies" by Jared M. Diamond