fad

“If raw milk was a fad or a lie, then why would people repeatedly buy raw milk and then tell the world how they love it,” he said.

From Salon ● Jun. 22, 2026

Yet most of it has little to show in long-term outcomes or scientific backing, and frustrated consumers shift from one fad to the next, without moving the needle on their weight.

From MarketWatch ● Jun. 21, 2026

It is just as easy to find critics who think AI is just the latest tech fad that is doomed to fizzle before it achieves anything.

From The Wall Street Journal ● Jun. 7, 2026

He also insists he is "not a food fad person" who cares much for trends - and criticises the way food is increasingly treated as simply hunger-quenching, discounting its richer significance.

From BBC ● May 9, 2026

“It’s hardly ever cold enough in San Francisco to wear mink. But it seems to be a fad, what people are buying their wives and girlfriends these days.”

From "The Joy Luck Club" by Amy Tan

Scientists and scholars are susceptible to career incentives, moral fads, groupthink and fear.

From The Wall Street Journal ● May 27, 2026

Some also say Americans — as in the case of previous health fads — run the risk of overdoing it.

From MarketWatch ● May 10, 2026

Many parents feel they're struggling to keep up with the rapidly changing fads and trends on social media.

From BBC ● Mar. 26, 2026

But unlike flash-in-the-pan fads, this one may have staying power.

From Slate ● Jan. 27, 2026

Any society goes through social movements or fads, in which economically useless things become valued or useful things devalued temporarily.

From "Guns, Germs, and Steel: The Fates of Human Societies" by Jared M. Diamond