fad

“There’s no special reason they should be allowed to bypass the standard clinical trial system just because there’s a peptide fad driven by wellness influencers and telehealth firms.”

From Los Angeles Times ● Aug. 6, 2026

Traditional distillers, who like to build brands for the long-term, could invest heavily in RTDs only for the fad to pass in a few years.

From The Wall Street Journal ● Jul. 5, 2026

“If raw milk was a fad or a lie, then why would people repeatedly buy raw milk and then tell the world how they love it,” he said.

From Salon ● Jun. 22, 2026

Yet most of it has little to show in long-term outcomes or scientific backing, and frustrated consumers shift from one fad to the next, without moving the needle on their weight.

From MarketWatch ● Jun. 21, 2026

Then the fad spread to two fashion designers who used the shoes to peddle something else — haute couture.

From "The Tipping Point" by Malcolm Gladwell

Digital journalism is as subject to fads as any other medium.

From Salon ● Sep. 23, 2026

In an exercise culture driven by fads, can Hyrox hold its spot in the zeitgeist?

From The Wall Street Journal ● Sep. 18, 2026

Scientists and scholars are susceptible to career incentives, moral fads, groupthink and fear.

From The Wall Street Journal ● May 27, 2026

Some also say Americans — as in the case of previous health fads — run the risk of overdoing it.

From MarketWatch ● May 10, 2026

But such fads can persist in isolated societies.

From "Guns, Germs, and Steel: The Fates of Human Societies" by Jared M. Diamond