exclusivity

Social media consultant and analyst Matt Navara told the BBC the price tag looked to be less about "function" but more about "form, branding and exclusivity".

A looming loss of drug-patent exclusivity, sluggish growth, competition and struggling research and development activity prompted caution around the Swiss pharma giant, Papadakis says.

It sounds counterintuitive — after all, aren’t luxury brands based on the concept of exclusivity?

“Are you buying a writing instrument or a symbol of exclusivity?”

Big challenges for incoming CEO Luke Miels will include a key HIV drug losing patent exclusivity in 2028 and the company’s insignificant obesity drug footprint, Mould says.