ethos

"My ethos as a captain is to make my players feel like superwomen - it's to make them feel valued and like they belong," said captain Rachel Malcolm in July.

Thomas doesn’t dress for any one gaze; she dresses to express her most authentic self, an ethos that seeps into her work — building characters, expanding narratives and crafting entire moods.

At the heart of his ethos is the notion that, regardless of position at the club, everyone should be treated the same.

Beyond modeling and maintaining an online following, the Princess Gollum ethos has acted as a vehicle for her “slasher” lifestyle, meaning she has her hands in many creative pots.

The Grant family's Christian ethos is central to how the business is run.