desirable

The consistent ability to deliver desirable short-term effects and long-term health benefits means that consumers are willing to pay out of their own pocket for the drugs at a scale not seen in other categories.

Disney and other programmers say it is their content that makes YouTube TV desirable, and they should be paid accordingly.

An easy commute to Raleigh, Durham and Chapel Hill is part of what makes Cary, N.C., such a desirable place to live and people are taking notice.

The fact that the Louvre pieces also contain myriad smaller diamonds may have also made them desirable targets, as they won’t need to be whittled or reshaped in order to be offered for resale.

Current owner and entrepreneur Jamie Waller said it "offers something truly rare – a self-contained island retreat located in one of England's most desirable riverside settings".