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desirability







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"Across the Group, we are seeing early signs of progress in brand desirability, commercial momentum and operating performance," chief executive Luca de Meo said in a statement.

From Barron's Jul. 28, 2026

“For them, my papers reinforce the desirability of broad diversification — narrow portfolios selected in the absence of such skill have a high likelihood of underperforming the market,” Bessembinder told MarketWatch.

From MarketWatch Apr. 14, 2026

“We have plans to strengthen brand desirability, reduce commodity exposure and evolve how we drive profitable growth,” Pablos-Barbier, who took office in January, said.

From The Wall Street Journal Feb. 5, 2026

Another element Hudson attributed to their rise in desirability were the cards becoming a "vintage" product to many.

From BBC Jan. 23, 2026

Perhaps it was because Lady Constance’s Fulcrum of Fortune had taken a nosedive, or perhaps it was the foolish pirate outfit—for whatever reason, and despite the desirability of the ticket, Lady Constance found no takers.

From "The Hidden Gallery" by Maryrose Wood




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