desirability

appeal beauty charisma glamour grace magic

agreeableness allurement attraction attractiveness bewitchery chemistry conjuration fascination it lure magnetism pizazz rizz sorcery spell witchery

cuteness delightfulness lovableness something star quality

ugliness

repulsion

advantage advantageousness advisability appositeness aptness benefit convenience efficiency fitness helpfulness judiciousness meetness opportunism opportunity order policy practicality pragmatism profitability profitableness properness propitiousness propriety prudence rightness suitability usefulness utilitarianism utility

disadvantage inappropriateness

benefit content import importance meaning power profit purpose quality sense significance use valuation

account bearing caliber condition connotation consequence denotation distinction drift eminence esteem estimation excellence finish force goodness grade help implication interpretation mark merit preference regard repute serviceableness state stature substance superiority usefulness utility

marketability

insignificance loss

beginning commencement disadvantage dislike hate inferiority start unimportance weakness

detriment

account aid benefit cost credit price quality rate valuation

assistance avail caliber class consequence dignity equivalence excellence goodness help importance mark meaningfulness merit moment note perfection significance stature use usefulness utility virtue weight worthiness

hindrance

evil hurt imperfection injury insignificance stop triviality unimportance uselessness worthlessness