demographic

The party not only lost the White House last year but also both chambers of Congress, every battleground state and even some support among key demographics including working class, racial minorities and young voters.

The firm could eventually return to the sector, given powerful demographic tailwinds that are expected to lift demand in the coming years, say people familiar with the firm’s thinking.

What makes this dynamic particularly fascinating is that both parties are betting on the same demographic — Latino voters.

"The affordability message cuts across demographics and highlights a major vulnerability for Republicans," he said.

The level of housing demand coming from an aging demographic is also affecting the way homes are built and remodeled.