conspicuousness

importance, consequence, moment, prominence, consideration, mark, materialness., import, significance, concern; emphasis, interest., greatness; superiority; notability (repute); weight (influence); value (goodness); usefulness., gravity, seriousness, solemnity; no joke, no laughing matter; pressure, urgency, stress; matter of life and death., memorabilia, notabilia, great doings; red-letter day., great thing, great point; main chance, "the be all and the end all" [Macbeth]; cardinal point; substance, gist (essence); sum and substance, gravamen, head and front; important part, principal part, prominent part, essential part; half the battle; sine qua non; breath of one's nostrils (life) [more];cream, salt, core, kernel, heart, nucleus; keynote, keystone; cornerstone; trump card (device); salient points., top sawyer, first fiddle, prima donna, chief; triton among the minnows; "it" [U.S.]

be important, be somebody, be something; import, signify, matter, boot, be an object; carry weight (influence); make a figure (repute); be in the ascendant, come to the front, lead the way, take the lead, play first fiddle, throw all else into the shade; lie at the root of; deserve notice, merit notice, be worthy of notice, be worthy of regard, be worthy of consideration., attach importance to, ascribe importance to, give importance to; value, care for, set store upon, set store by; mark; mark with a white stone, underline; write in italics, put in italics, print in italics, print in capitals, print in large letters, put in large type, put in letters of gold; accentuate, emphasize, lay stress on., make a fuss about, make a fuss over, make a stir about, make a piece of work about, make much ado about; make much ado of, make much of.

important; of importance; momentous, material; to the point; not to be overlooked, not to be despised, not to be sneezed at; egregious; weighty (influential); of note (repute); notable, prominent, salient, signal; memorable, remarkable; unforgettable; worthy of remark, worthy of notice; never to be forgotten; stirring, eventful., grave, serious, earnest, noble, grand, solemn, impressive, commanding, imposing., urgent, pressing, critical, instant.

materially; in the main; above all, par excellence, to crown all, to beat all.

perspicuity, perspicuousness (intelligibility); plain speaking (manifestation); definiteness, definition; exactness; explicitness, lucidness.

lucid (intelligible); explicit (manifest); exact.

plainness; simplicity, severity; plain terms, plain English; Saxon English; household words

call a spade "a spade"; plunge in medias res; come to the point.

plain, simple; unornamented, unadorned, unvarnished; homely, homespun; neat; severe, chaste, pure, Saxon; commonplace, matter-of-fact, natural, prosaic., dry, unvaried, monotonous.

in plain terms, in plain words, in plain English, in plain common parlance; point-blank.