conforming

It adds: "Marketers must not suggest that happiness or wellbeing depends on conforming to a particular body shape or physical appearance."

But it's a particularly delicate experience for queer people, who often spend a fair share of their childhood and adolescence conforming to the rigid norms of their surroundings.

And unfortunately, I think everything you’re speaking about really shows how much those issues are still very much there and the pressure of conforming to a certain ideal still tyrannizes us, in a way.

“As a result of that, there has been an increasing tendency in translation to overlook disfigurations of the original text in favor of conforming to foreign readers’ tastes,” Jeong said.

"They can get away with whatever they want because they're not really conforming to the same rules or standards as everyone else".