concierge

Its homes typically start at $50,000 per month, but the company also offers concierge services, so the house is only the start.

As the number of privately funded IVF cycles has risen, online concierge companies have emerged, acting as "middlemen" between patients, donors and doctors.

"Everyone looked like a model but that made sense as a high-end concierge company. It was never written that you had to be ridiculously attractive," a former staff member said.

“It’s a whole-day experience — come, enjoy concierge service with your friends, enjoy a great football game and that atmosphere that we’re trying to generate.”

It turned out the men had been directed there by the night concierge, who said he had been threatened at gunpoint.