cachet

Its cachet of extreme exclusivity has not abated over the years, even as Birkin herself slid out of the public eye.

Their dollars are flowing to niche names with more cultural cachet, from fancy new protein bars to chewier candy.

"I had no idea of anything like that going on," he says, acknowledging the musician "wielded a tremendous amount of power and cachet" in New York.

Known as apateu, which specifically refers to a high-rise apartment building built as part of a larger complex — as distinct from lower stand-alone buildings — they symbolized Western cachet and upward social mobility.

The reunion comes as Paramount struggles to retain the cachet of some of its biggest franchises, including the VMAs, as the cable television landscape shrinks because of the shift to streaming.