brainchild

That was McCourt’s brainchild, back in 2018, and he’s a guy with lobbying muscle and friends in high places.

From Los Angeles Times ● Aug. 1, 2026

The strategy is the brainchild of Abby Tomlinson, who ran Burnham's digital communications during the by-election, and who the BBC can confirm has been kept on for a new role in Burnham's administration.

From BBC ● Jul. 23, 2026

The law change for a red card was the brainchild of Fifa president Infantino, who wanted something which would have "a deterrent effect" at the World Cup.

From BBC ● Jul. 20, 2026

The diet is the brainchild of Dr. Sean O’Mara, who advises his high-profile patients to eat fermented foods such as sauerkraut and kimchi, alongside grass-fed steak—and to abstain from alcohol and sugary food.

From The Wall Street Journal ● Jun. 18, 2026

Broken Windows was the brainchild of the criminologists James Q. Wilson and George Kelling.

From "The Tipping Point" by Malcolm Gladwell

These brainchildren live in the space of abstract ideas, not in real space.

From Scientific American ● Sep. 11, 2021

All his life he was given to intense periods of noodling, forswearing meals, sleeping at his desk, testing and retesting his ideas, and shepherding his favored brainchildren to manufacture, marketability and profit.

From Washington Post ● Nov. 27, 2019

Fiasco is but one of many actor-driven companies that have been the brainchildren of Master of Fine Arts graduates.

From New York Times ● Dec. 11, 2015

All of them were the brainchildren of Jobs, a technologist whose relentless perfectionism and long experience helped set the technology agenda for decades.

From Chicago Tribune ● Oct. 8, 2011

Other hobgoblins were the brainchildren of self-proclaimed experts who cooked up idiosyncratic theories of how language ought to behave, usually with a puritanical undercurrent in which people’s natural inclinations must be a form of dissoluteness.

From "The Sense of Style" by Steven Pinker