brainchild

Vogue World, a brainchild of Wintour, is now in its fourth year, with prior stops in New York, London and Paris.

Indeed, his brainchild of quasi-psych rock, synth and dream pop, among other genres, could be to blame for — or celebrate — a throng of similar artists.

The Altar, a health club opening in New York this fall, is the brainchild of a group of founders with backgrounds in high finance and fashion.

The brainchild of Chef Donald Young, the come-as-you-are restaurant is a great gateway for those who find traditional fine dining intimidating or stuffy.

For context, Boys Noize provided support for Trent Reznor’s brainchild on their recent “Peel It Back” tour and even pumped out some remixes of the band’s hits.