brainchild

The event was the brainchild of an ambitious Los Angeles–based lettuce farmer, Frank Takahashi.

Chuck E. Cheese, the character and the pizza chain, was the brainchild of Nolan Bushnell, best known as the founder of Atari.

The Beatles’ Shea Stadium gig was the brainchild of Sid Bernstein, who had previously scored headlines with the band in the form of their sold-out Carnegie Hall shows in February 1964.

It was the brainchild of Jason Aldridge, an Atlanta-based entrepreneur with a long history of using technology to innovate workplaces, from restaurants and telecommunications to shipping and sports.

One was the brainchild of Joseph J. Schildkraut, a researcher from Brooklyn who spent most of his career at Harvard University and the Massachusetts Mental Health Center.