bitter

After years of teaching Americans to appreciate bitter aperitifs, Campari is trying a sweeter approach for its newest U.S. release—aided by a touch of FOMO.

From The Wall Street Journal ● Sep. 9, 2026

“If consumers consider Aperol still too bitter, Sarti is definitely an easier gateway to the spritz category,” said Andrea Neri, managing director of Campari’s House of Aperitivi.

From The Wall Street Journal ● Sep. 8, 2026

And now all they’re left with is the sour, bitter taste of having been played.

From Los Angeles Times ● Sep. 3, 2026

The A-list celebrity couple is now settling in back in Harry's homeland, six years after they stepped down as working royals and left for the United States amid bitter acrimony with his family.

From Barron's ● Sep. 2, 2026

Along a front of some 250 miles, German soldiers did an about-face and started to retrace their steps over ground won in bitter fighting during the previous two weeks.

From "The War to End All Wars: World War I" by Russell Freedman

The group said it is also looking to cultural partnerships and activation in the on-premise scene, a strategy that has been central to above-industry growth at smaller peer Campari, maker of bitters Aperol.

From The Wall Street Journal ● Aug. 27, 2026

The group behind Aperol and Campari bitters recorded 2.5% organic sales growth in the quarter through June, with its core aperitifs business booking 4% growth.

From The Wall Street Journal ● Jul. 30, 2026

Other ways in which we “close the loop” are through syrups, infusions, shrubs, tinctures and bitters.

From Salon ● Aug. 12, 2024

“There are places using bitters and different things to make a drink that tastes like an old-fashioned, and that is not what we are doing,” she said.

From Seattle Times ● May 5, 2024

Some chocolate had the bitters and you added sugar.

From "Life Is So Good" by George Dawson

His face is bitterer than the cold as Miranda asks him how his apartment hunt is going.

From Salon ● Jul. 23, 2023

That’s a bitter joke, but no bitterer than the tone of the English master’s sweeping historical drama about the slaughter of a group of peaceful labor organizers at a mass protest in 1819.

From Slate ● Dec. 6, 2019

“Information warfare will grow far bitterer, and that’s something we will have to live with during the upcoming period.”

From Washington Times ● Mar. 5, 2018

It’s hard to say which of them produced the bitterer barbs.

From Time ● Sep. 24, 2015

But there is one injustice bitterer even than that—to be denied the right to work according to one’s ability.

From "The Heart is a Lonely Hunter" by Carson McCullers

Some of the regime’s bitterest enemies in Miami became its de facto financial supporters as they sent their grandparents money without which they couldn’t survive.

From The Wall Street Journal ● Jun. 8, 2026

In 2022 the two men ran one of the bitterest Senate races in recent memory.

From Slate ● Nov. 22, 2024

It had been the NHS’s longest-running and bitterest pay dispute - responsible for hundreds of thousands of cancelled operations and appointments.

From BBC ● Aug. 1, 2024

It was arguably the biggest, bitterest brawl ever in California’s Capitol.

From Los Angeles Times ● Jan. 15, 2024

It turns out that some of the bitterest plants contain valuable nutrients, even useful medicines.

From "The Omnivore's Dilemma" by Michael Pollan