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Definitions

big idea











Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

But then, the agency people unveiled their big idea: to create a campaign centered around reanimated digital avatars of our dead loved ones.

From Slate • Apr. 23, 2026

And a big idea of my role there is not just to report on results, but to make sure the entire company understands what’s driving it—even understands the financial metrics.

From The Wall Street Journal • Mar. 30, 2026

The Thatcher government's big idea was that they weren't just going to sell the shares in state owned utilities to big businesses or investors.

From BBC • Mar. 27, 2025

Watching Ally and Jay bicker about work while dodging blades, the movie’s one big idea beams in all-caps: “His Girl Friday the 13th.”

From Los Angeles Times • Feb. 5, 2025

I don’t think about Safer, and I don’t think about Dallas, or the taste test, or my big idea that may or may not work.

From "Liar & Spy" by Rebecca Stead




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