beguin

“It’s very easy when you’re not in this industry to say, ‘I’ll make it sexy with tech,’” said Amandine Muret Béguin, 33, head of the Union of Young Farmers for the Ile-de-France region, which is home to Hectar’s 1,500-acre campus.

Ms. Muret Béguin, who proudly hails from a farming family and cultivates about 500 acres of cereal grains, said that French farming had already evolved toward greater ecological sustainability, but that the general public wasn’t aware.

The way to draw more people into agriculture, Ms. Muret Béguin added, is for consumers “to recognize and value the hard work farmers are already doing.”

“This is not for somebody who needs cash tomorrow,” said Erik Beguin, chief executive and president of Austin Capital Bank.

Special Envoy Stephen Beguin is among those reportedly heading to Hanoi again next week to meet with North Korean officials.