aversion

Behavioral finance has a name for this: loss aversion.

From MarketWatch ● Jul. 20, 2026

American roadsides and strip malls are stocked with retailers offering competitive pricing and an aversion to soft lighting.

From The Wall Street Journal ● Jul. 13, 2026

It was also said that his aversion to the regulation of banks - and their practice of using complicated financial instruments like derivatives to insure their lending - made the problem worse.

From BBC ● Jun. 22, 2026

Leaders of Western democracies mostly strive to project humility, relatability, and an aversion to corruption; the government is multibranched and by the people, after all.

From Slate ● Jun. 11, 2026

Indeed, not only in astronomy but in other realms of inquiry, notably mechanical technology and medicine, the ancients seem almost perverse in their aversion to stumbling on the truth.

From "Circumference" by Nicholas Nicastro

Widespread health- and Ozempic-driven aversions to carbohydrates, changing consumer tastes and concern over rising prices have led to beer volume declines for big brewers including Heineken, Anheuser-Busch InBev, Molson Coors and Constellation.

From The Wall Street Journal ● Jan. 16, 2026

Sensory aversions to specific smells, tastes, textures, temperatures, or appearances of foods.

From Slate ● Jan. 4, 2025

Pregnancy is often a time for food aversions and exhaustion, but for Keatley the opposite has been true.

From BBC ● Nov. 4, 2023

"I really regret the rice isn't consumed due to safety rumours, but I also understand it's hard to completely refute aversions."

From Reuters ● Mar. 9, 2023

Emma felt this sentence would give people “an opening to say, however unjustly, that he considered all spiritual beliefs no higher than hereditary aversions or likings, such as the fear of monkeys towards snakes.”

From "Charles and Emma: The Darwins' Leap of Faith" by Deborah Heiligman