aversion

Behavioral finance has a name for this: loss aversion.

From MarketWatch ● Jul. 20, 2026

And as the 2023 dual writers’ and actors’ strikes thinned out theatrical lineups, that aversion to uncertainty became a push for reliable and profitable hits.

From Los Angeles Times ● Jul. 1, 2026

England's aversion for acceleration was laid bare in the third Ashes T20 last year.

From BBC ● Jun. 20, 2026

Leaders of Western democracies mostly strive to project humility, relatability, and an aversion to corruption; the government is multibranched and by the people, after all.

From Slate ● Jun. 11, 2026

“He loses no opportunity to let me see that he despises me and I inspire aversion in him,” Theo tells Wil.

From "Vincent and Theo: The Van Gogh Brothers" by Deborah Heiligman

Widespread health- and Ozempic-driven aversions to carbohydrates, changing consumer tastes and concern over rising prices have led to beer volume declines for big brewers including Heineken, Anheuser-Busch InBev, Molson Coors and Constellation.

From The Wall Street Journal ● Jan. 16, 2026

He noted that, like him, she had trouble socializing and experienced sensory aversions.

From Slate ● Sep. 29, 2024

Pregnancy is often a time for food aversions and exhaustion, but for Keatley the opposite has been true.

From BBC ● Nov. 4, 2023

"I really regret the rice isn't consumed due to safety rumours, but I also understand it's hard to completely refute aversions."

From Reuters ● Mar. 9, 2023

Emma felt this sentence would give people “an opening to say, however unjustly, that he considered all spiritual beliefs no higher than hereditary aversions or likings, such as the fear of monkeys towards snakes.”

From "Charles and Emma: The Darwins' Leap of Faith" by Deborah Heiligman