attuned

Golf has never been more flush with data—and individual players have never been more attuned to their own numbers.

They’re tailored to customers who are increasingly attuned to the benefits of hot and cold, while also searching for places to socialize—and willing to pay luxury prices for the experience.

“We’re just a lot more attuned to technical factors than we used to be,” he says, “looking for the right mix of retail and institutional, thinking about timing, thinking about momentum.”

Our communication wasn’t dependent on verbal instructions or pre-arranged signals; it was about being fully attuned to each other’s energy in the moment.

Listeners, she argues, must not simply be attuned to the words a speakers says, but also to the life experiences and ideologies that shape those words.