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assure

[uh-shoor, uh-shur] / əˈʃʊər, əˈʃɜr /




Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

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After 72 particularly miserable hours for his football program, Lincoln Riley took his place behind a lectern Tuesday and tried to assure that things at USC weren’t as bad as they looked.

From Los Angeles Times ● Sep. 30, 2026

"And India, I can assure you, is preparing itself for this."

From Barron's ● Sep. 17, 2026

They have been lauded for helping assure savers’ investments match their risk tolerance and proximity to retirement.

From The Wall Street Journal ● Sep. 16, 2026

I appreciate that your goal is to help others, and assure parents who are going through something similar that it does, indeed, get better.

From MarketWatch ● Aug. 21, 2026

“I assure you there is quite as much of that going on in the country as in town.”

From "Pride and Prejudice" by Jane Austen

When it falsely assures that sufficient oversight has been provided, this is worse than no oversight.

From The Wall Street Journal ● Sep. 15, 2026

“I’m hopeful for a settlement that assures that Paramount and Warner Bros. will maintain their operations and remain a significant economic and employment force in Los Angeles.”

From Los Angeles Times ● Sep. 14, 2026

“No taxpayer dollars were spent for the participation of Secretary Duffy’s family,” an opening title card assures us.

From Salon ● Aug. 23, 2026

It assures him of direct entry into the sport's biggest tournaments for the foreseeable future.

From BBC ● Jul. 8, 2026

So I decide to wait for one with a kitchenette to open up—any day now, Hildy assures me, turnover is dependably high.

From "Nickel and Dimed: On (Not) Getting By in America" by Barbara Ehrenreich

What holds the album together is Monét’s assured singing and her flirty yet philosophical lyrical tone.

From Los Angeles Times ● Oct. 2, 2026

Blyth assured multiple information points would be set up in the area over the coming days to offer ongoing reassurance and address concerns.

From BBC ● Sep. 30, 2026

To some investors, Amazon.com’s continued dominance of the e-commerce world looks less assured in an era where artificial-intelligence agents start to make purchases on behalf of users.

From MarketWatch ● Sep. 30, 2026

Ms. Fritz, a mezzo-soprano and music historian who teaches at the Westminster Conservatory in Princeton, N.J., is more assured in describing Clara’s musical life.

From The Wall Street Journal ● Sep. 25, 2026

He was assured that she’d be given a special sticker to put on her car.

From "Fallout: Spies, Superbombs, and the Ultimate Cold War Showdown" by Steve Sheinkin

Gundlach said those private-equity and private-credit firms keep assuring investors there are no problems, and their quarterly figures often won’t reveal any issues.

From MarketWatch ● Oct. 1, 2026

Campbell’s acquired Rao’s, and there are armies of people online who remain convinced that something must have changed, despite Rao’s FAQ explicitly assuring worried customers that the company won’t “touch the sauce.”

From Salon ● Sep. 20, 2026

The messaging platform, with over 90 million active daily users, agreed to suspend livestreaming in Brazil on August 17, assuring it was working "to make Discord safer for teens."

From Barron's ● Aug. 26, 2026

The street has become such a maze that it’s unclear what’s even there, resulting in a series of “Businesses Open” signs assuring the public that something still exists inside the chain-link exoskeleton.

From Los Angeles Times ● Aug. 14, 2026

“Yes, miss. I was assuring your friend that once we catch the perpetrator, we will be throwing the book at him.”

From "Love, Hate & Other Filters" by Samira Ahmed




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