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But he didn’t get the chance: Fox quickly forced him out when more than 50 advertisers told the network they were pulling their buys.

People could record shows, customize their program guide to see only the channels they cared for and skip commercials—much to the disdain of advertisers and network TV.

The widening pool of media channels and platforms also means that advertisers have to battle harder for consumers’ attention than ever before, he said.

Wright gives the example of a "hyper-niche" program about pollen counts in a specific city, heard by a few dozen people that can attract antihistamine advertisers.

With investors and advertisers, Liz Reid, the head of Google Search, argues business is great.