ads

All the while, Cook has milked the iPhone ecosystem for more revenue each year, selling apps, subscriptions and App Store ads, and squeezing bigger payments from Google.

In its most recent earnings call, finance chief Susan Li said that when it comes to delivering ads, the company doesn’t use its biggest AI models, “because their size and complexity makes it too cost prohibitive.”

Instead, Meta uses its big models to transfer the requisite knowledge about targeting ads to smaller, more lightweight, specialized models that are used in production.

The cash funded waves of ads supporting Newby and blasting Ervin.

AI-generated ads have flooded social media and television in the months since the release of tools like Google’s Veo 3 and OpenAI’s Sora, which can generate high-quality videos from text prompts.