| Main Entry: | |
| Part of Speech: | noun |
| Definition: | higher position in organization |
| Synonyms: | advance, advancement, advocacy, aggrandizement, backing, betterment, boost, break, breakthrough, buildup, bump, elevation, encouragement, ennoblement, exaltation, favoring, furtherance, go-ahead, hike, honor, improvement, jump, jump up, lift, move up, preference, preferment, prelation, progress, raise, rise, step up, support, upgrade, upgrading |
| Antonyms: | demotion |
| Main Entry: | public relations |
| Part of Speech: | noun |
| Definition: | promotion of image |
| Synonyms: | PR, hype, image management, marketing, promotions, propaganda, publicity |
| Main Entry: | advance |
| Part of Speech: | noun |
| Definition: | improvement, progress in development |
| Synonyms: | advancement, amelioration, betterment, boost, break*, breakthrough, buildup, development, enrichment, furtherance, gain, go-ahead, growth, headway, increase, progress, promotion, rise, step, up, upgrade, upping |
| Notes: | advance means 'steady progress' and stresses effective assisting in hastening a process or bringing about a desired end, while advancement suggests progression that is bigger, more, or beyond normal |
| Antonyms: | block, failure, impediment, recession, stagnation |
| Main Entry: | advertisement |
| Part of Speech: | noun |
| Definition: | public notice of sale |
| Synonyms: | ad, announcement, bill, blurb, broadcast, circular, classified ad, commercial, communication, declaration, display, endorsement, exhibit, exhibition, flyer, literature, notice, notification, placard, plug, poster, proclamation, promotion, promulgation, propaganda, publication, publicity, squib, throwaway, want ad |
| Main Entry: | advertising |
| Part of Speech: | noun |
| Definition: | public notice of sale; notices to increase consumer desire |
| Synonyms: | PR, announcement, announcing, ballyhoo, billing, blasting, broadcasting, buildup, displaying, exhibiting, exhibition, exposition, hard sell, hoopla*, hype*, pitch, plug, posting, proclamation, promo, promoting, promotion, publicity, puff, screamer, spread, squib |
| Main Entry: | advocacy |
| Part of Speech: | noun |
| Definition: | support for an idea or cause |
| Synonyms: | advancement, aid, assistance, backing, campaigning for, championing, defense, encouragement, justification, pleading for, promotion, promulgation, propagation, proposal, recommendation, upholding, urging |
| Antonyms: | attack, opposition, protest |
| Main Entry: | aid |
| Part of Speech: | noun |
| Definition: | help, support |
| Synonyms: | advancement, advice, advocacy, alleviation, allowance, assist, assistance, attention, backing, backup, benefaction, benefit, benevolence, bounty, care, charity, comfort, compensation, cooperation, deliverance, encouragement, endowment, favor, furtherance, gift, giving, guidance, hand, handout, leg up, lift, ministration, ministry, patronage, promotion, reinforcement, relief, rescue, reward, salvation, service, shot in the arm, subsidy, sustenance, treatment |
| Notes: | aid is assistance or a source of assistance; aide is an assistant |
| Antonyms: | blockage, hindrance, impediment, injury, obstruction |
| Main Entry: | appointment |
| Part of Speech: | noun |
| Definition: | assignment of responsibility |
| Synonyms: | allotment, approval, assigning, authorization, certification, choice, choosing, commissioning, delegation, deputation, designation, election, empowering, installation, naming, nomination, ordination, promotion, selection |
| Main Entry: | boost |
| Part of Speech: | noun |
| Definition: | encouragement |
| Synonyms: | aid, assistance, backup, buildup, goose, hand*, handout, help, helping hand, improvement, leg up, leg*, lift, praise, promotion, shot in the arm, support |
| Antonyms: | discouragement, hindrance |