big idea
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
But then, the agency people unveiled their big idea: to create a campaign centered around reanimated digital avatars of our dead loved ones.
From Slate • Apr. 23, 2026
Fifty years ago, Steve Wozniak knew he built a great personal computer, but the young engineer couldn’t convince his employer, Hewlett-Packard, to buy into the big idea.
From Los Angeles Times • Mar. 30, 2026
And a big idea of my role there is not just to report on results, but to make sure the entire company understands what’s driving it—even understands the financial metrics.
From The Wall Street Journal • Mar. 30, 2026
The big idea, as with the Brixham fishermen's clinic, is to better tailor health services to local communities, and offer people more checks and tests to stop them falling sick in the first place.
From BBC • Aug. 7, 2025
The credit default swap would solve the single biggest problem with Mike Burry’s big idea: timing.
From "The Big Short" by Michael Lewis
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