lure

allurement ambush appeal attraction bribe call camouflage carrot come-on decoy delusion draw enticement fake gimmick hook illusion incentive inducement invitation magnet mousetrap pull seduction snare sweetener temptation tout trap trick

con game inveiglement seducement siren song sitting duck

certainty discouragement fact hindrance reality repulsion

deterrent warning

allure bag bait beckon beguile bewitch cajole captivate capture catch charm decoy draw enchant ensnare entice fascinate grab haul hook inveigle invite pull rope steer tempt

come on to hit on lead on suck in sweep off one's feet turn on

deter discourage disenchant disgust dissuade free let go liberate lose offend push reject release repel repulse turn off

antagonize