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| Main Entry: | |
| Part of Speech: | noun |
| Definition: | extensive publicity |
| Synonyms: | advertising, buildup, plugging, promotion |
| Antonyms: | secrecy |
| Main Entry: | advertise |
| Part of Speech: | verb |
| Definition: | publicize for the purpose of selling or causing one to want |
| Synonyms: | acquaint, advance, advise, announce, apprise, ballyhoo, beat the drum for, bill, blazon, boost*, build up, circularize, communicate, declare, disclose, display, divulge, drum, endorse, exhibit, expose, flaunt, get on soapbox for, hard sell, herald, hype*, inform, make a pitch, make known, notify, pitch, plug, press agent, proclaim, promote, promulgate, puff, push, put on the map, reveal, show, soft sell, splash*, sponsor, spot, tout, uncover, unmask |
| Antonyms: | hide, keep secret |
* = informal/non-formal usage
| Main Entry: | advertising |
| Part of Speech: | noun |
| Definition: | public notice of sale; notices to increase consumer desire |
| Synonyms: | PR, announcement, announcing, ballyhoo, billing, blasting, broadcasting, buildup, displaying, exhibiting, exhibition, exposition, hard sell, hoopla*, hype*, pitch, plug, posting, proclamation, promo, promoting, promotion, publicity, puff, screamer, spread, squib |
* = informal/non-formal usage
| Main Entry: | aggrandize |
| Part of Speech: | verb |
| Definition: | cause something to seem or be greater, bigger |
| Synonyms: | acclaim, applaud, augment, beef up, boost, commend, dignify, distinguish, enlarge, ennoble, expand, extend, glorify, heighten, hike, hike up, honor, hype, increase, intensify, jack up, jump, magnify, multiply, parlay, praise |
| Antonyms: | belittle, debase, degrade, depress, disgrace, humble, lower |
| Main Entry: | assist |
| Part of Speech: | verb |
| Definition: | help |
| Synonyms: | abet, aid, back, bail out, benefit, boost, collaborate, cooperate, do for, expedite, facilitate, further, give a boost, give a leg up, give a lift, go down the line for, go for, go to bat for, go with, grease the wheels, hype*, lend a hand, make a pitch for, open doors, plug*, puff, push*, put on the map, reinforce, relieve, ride shotgun, root for, run interference for, serve, stand up for, stump, support, sustain, take care of, thump, work for, work with |
| Antonyms: | hinder, hurt, stop, thwart |
* = informal/non-formal usage
| Main Entry: | buildup |
| Part of Speech: | noun |
| Definition: | development; accumulation |
| Synonyms: | accretion, advertising, enlargement, escalation, expansion, gain, growth, heap, hype, increase, load, mass, plug, promotion, publicity, puff, stack, stockpile, store |
| Antonyms: | decrease, destruction, reduction |
| Main Entry: | build up |
| Part of Speech: | verb |
| Definition: | amplify, advertise |
| Synonyms: | add to, boost, develop, enhance, expand, extend, fortify, heighten, hype, improve, increase, intensify, plug*, promote, publicize, puff, reinforce, spotlight, strengthen |
| Antonyms: | lessen, let down, play down, weaken |
* = informal/non-formal usage
| Main Entry: | cry |
| Part of Speech: | verb |
| Definition: | advertise |
| Synonyms: | announce, bark*, broadcast, build up, hawk, hype*, press-agent, proclaim, promulgate, publicize, publish, puff, trumpet |
* = informal/non-formal usage
| Main Entry: | help |
| Part of Speech: | verb |
| Definition: | aid, assist |
| Synonyms: | abet, accommodate, advocate, back, ballyhoo, be of use, befriend, benefit, bolster, boost, buck up, cheer, cooperate, do a favor, do a service, do one's part, encourage, endorse, further, go to bat for, go with, hype*, intercede, lend a hand, maintain, open doors, patronize, plug*, promote, prop, puff, push, relieve, root for, sanction, save, second, see through, serve, stand by, stick up for, stimulate, stump for, succor, support, sustain, take under one's wing, uphold, work for |
| Antonyms: | block, check, counteract, harm, hinder, hurt, injure, obstruct, stop |
* = informal/non-formal usage
Roget's 21st Century Thesaurus, Third Edition
Copyright © 2013 by the Philip Lief Group.
Cite This Source
Roget's 21st Century Thesaurus, Third Edition
Copyright © 2013 by the Philip Lief Group.
Cite This Source
Copyright © 2013 Dictionary.com, LLC. All rights reserved.
