hard sell

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

In a world where investors are increasingly only interested in artificial intelligence and little else, even retail winners can be a hard sell: Better prospects still often translate into worse stock performance.

From Barron's • Jun. 4, 2026

You should be skeptical of companies making a hard sell.

From MarketWatch • Apr. 30, 2026

But the latest news is a hard sell for him.

From The Wall Street Journal • Oct. 22, 2025

At first, the idea of having engineers looming electronically over the timing stand was a hard sell.

From Los Angeles Times • May 25, 2025

A month ago, it would’ve been a hard sell.

From "Dread Nation" by Justina Ireland