gimmick

Main Entry:
gimmick [gim-ik]
Part of Speech: noun
Definition: contrived object; scheme
Synonyms: aid, apparatus, artifice, catch, concern, counterfeit, deceit, device, dodge*, fake, feint, fixture, fun, gadget, gambit, game, gizmo, imposture, instrument, jest, maneuver, means, method, ploy, ruse, secret, shift, sport, stratagem, stunt, trick, widget, wile
Main Entry: artifice
Part of Speech: noun
Definition: hoax; clever act
Synonyms: con, contrivance, device, dodge, expedient, gambit, gimmick, machination, maneuver, play, ploy, racket, ruse, savvy, scam*, stratagem, subterfuge, tactic, wile
Antonyms: candor, frankness, honesty, honor, ingenuousness, innocence, openness, reality, sincerity, truthfulness
Main Entry: aspect
Part of Speech: noun
Definition: element to consider
Synonyms: angle, bearing, direction, facet, feature, gimmick, hand, outlook, perspective, phase, point of view, position, prospect, regard, scene, side, situation, slant, switch, twist, view, vista
Antonyms: whole
Main Entry: contrivance
Part of Speech: noun
Definition: plan, fabrication
Synonyms: angle, artifice, brainchild, coinage, design, dodge, expedient, formation, gimmick, intrigue, invention, inventiveness, machination, measure, plot, project, ruse, scheme, slant, stratagem, switch, trick, twist
Antonyms: disorganization
Main Entry: deception
Part of Speech: noun
Definition: trick
Synonyms: artifice, bilk, bluff, catch, cheat, chicane, con, con game, confidence game, cover-up, crock, decoy, device, dodge, fallacy, fast one, fast shuffle, feint, fib, fraud, gimmick, hoax, hogwash, hustle, illusion, imposture, jive, lie, malarkey, mare's-nest, pretext, ride*, ruse, scam, sham, shift, shuck, snare, snow job, stall, sting, story, stratagem, subterfuge, swindle, trap, trick, whitewash, wile, wrinkle
Main Entry: design
Part of Speech: noun
Definition: intention
Synonyms: action, aim, angle, animus, big picture, brainchild, child*, conation, conspiracy, deliberation, end, enterprise, game plan, gimmick, goal, intendment, intrigue, lay of the land, machination, meaning, notion, object, objective, picture, pitch, plan, play, plot, point, project, proposition, purport, purpose, recipe, reflection, scenario, scene, schema, scheme, setup, story, target, thinking, thought, trick, undertaking, view, volition, what's cooking, will
Main Entry: device
Part of Speech: noun
Definition: instrument, tool
Synonyms: Rube Goldberg invention, accessory, agent, apparatus, appliance, arrangement, article, construction, contraption, contrivance, creation, doohickey, equipment, expedient, gadget, gear, gimmick, implement, invention, machine, makeshift, material, means, mechanism, medium, outfit, resort, resource, rigging, shift, tackle, thingamabob, utensil, whatchamacallit, whatnot, whatsit
Main Entry: device
Part of Speech: noun
Definition: ploy, scheme, maneuver
Synonyms: artifice, cabal, chicanery, clever move, craft, craftiness, cunningness, design, dodge, evasion, expedient, fake, feint, finesse, gambit, game, gimmick, improvisation, loophole, machination, method, pattern, plan, plot, project, proposition, purpose, racket, ruse, shift, stratagem, strategy, stunt, subterfuge, trap, trick, wile
Main Entry: expediency/expedience
Part of Speech: noun
Definition: resource
Synonyms: band-aid, contrivance, design, device, dodge, easy way out, gimmick, makeshift, maneuver, means, measure, method, recourse, resort, scheme, shift, step, stopgap, stratagem, strategy, substitute, surrogate, tactic, trick
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